Lacrosse recruiting has become a multi-million dollar industry built on the dreams of families who believe the right showcase, the right club team, or the right recruiting service will make the difference. But somewhere between high school games and college rosters, transparency got lost.

We started Lax Pulse because too many families are making expensive decisions based on incomplete information. The recruiting process favors those who already know how it works—the families with connections, the athletes at elite clubs, the parents who can afford to spend $20,000 a year without flinching. Everyone else is left guessing.

We’re here to change that. Lax Pulse provides honest, data-driven analysis of what actually moves the recruiting needle. We break down the real costs of club lacrosse, showcase events, and recruiting services. We explain how academic requirements intersect with athletic talent. We show you which investments matter and which ones are just expensive lottery tickets.

I played lacrosse, coached at the collegiate level, and worked in lacrosse media. I’ve been behind the camera at tournaments, in the film room breaking down tape, and on the sidelines watching how recruiting really happens. I’ve seen the patterns, and I keep asking questions.

This isn’t about selling dreams or validating every choice families make. It’s about giving you the information you need to make smarter decisions about your athlete’s path. Whether you’re spending $5,000 or $50,000 on lacrosse, you deserve to know what you’re actually getting for that investment.

The future of lacrosse depends on opening doors for athletes and families who love the game and have the talent, but not the insider knowledge.

That work starts here.